About
Jodie Wang
Customer-Driven Growth Consultant
With nearly 25 years of experience across FMCG, consumer industries, and global markets, I support organisations in shaping products, positioning, and strategy grounded in real customer and market understanding.
I’ve lived and worked in Asia and Europe, and had responsibilities covering all continents — helping organisations identify opportunities, enter new markets, and align teams around clear customer and business priorities.
Connect with me on Linkedin
My Perspective
The most successful organizations stay deeply connected to the people they serve. They turn customer understanding into shared, actionable knowledge that shapes decisions, strategy, and innovation.
Shaped by experiences across cultures and markets, I've learned that no two markets work the same way. Each is governed by its own mix of values, norms, expectations, and commercial realities. I help organizations navigate this complexity, balancing global coherence with local relevance to create clarity, alignment, and meaningful growth.
How I Typically Engage
I work across strategy, product, marketing — often at the intersection of these areas.
Depending on the context, I collaborate through focused engagements, workshops, fractional positions and more. I have a strong network of experts in different fields. What connects us together is the exposure and experience working across cultures.
My work is always grounded in real customer and market realities, and aimed at driving clarity, growth, alignment, and actionable outcomes.