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INNOVATION
Water - The Bigger Opportunities
Home Appliances / Water
India, Indonesia
What began as a product-focused brief evolved into a broader exploration of water-related needs — uncovering new opportunities for innovation and growth beyond the immediate product category.
INNOVATION
Water - The Bigger Opportunities
Home Appliances / Water
India, Indonesia
What began as a product-focused brief evolved into a broader exploration of water-related needs — uncovering new opportunities for innovation and growth beyond the immediate product category.
PROJECT GOAL
The initial brief focused on supporting the water heater and water dispenser businesses in India and Indonesia — building better products and strengthening the marketing proposition. The opportunity, however, was not yet clearly defined.
APPROACH
Aligned stakeholders around a broader opportunity space, combining market and category understanding, consumer research, and co-creation to move from a product-led brief to a consumer-led growth agenda.
OUTCOME
Identified new product concepts and broader opportunity areas around water, giving the business a platform to think beyond individual products and categories and pursue a wider innovation agenda.
THE BIG WOW
The most valuable insight is sometimes not the answer, but a better question.
Reframing a narrow product challenge into a broader consumer opportunity can fundamentally change the scale of possibilities.