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MARKET & CULTURE
When Two Cultures Meet
Consumer Appliances
North Asia
Think cultural integration is easier when both organisations come from Asia? Not necessarily. Following a cross-border acquisition, declining employee engagement exposed deeper cultural differences, which were translated into practical solutions for integration.
MARKET & CULTURE
When Two Cultures Meet
Consumer Appliances
North Asia
Think cultural integration is easier when both organisations come from Asia? Not necessarily. Following a cross-border acquisition, declining employee engagement exposed deeper cultural differences, which were translated into practical solutions for integration.
PROJECT GOAL
Understand the drivers of declining employee engagement following a cross-border acquisition and identify culturally relevant solutions to support organizational integration.
APPROACH
Combined cultural analysis with employee research to uncover both the visible and invisible forces shaping workplace expectations, communication and engagement across the two organisations.
OUTCOME
Delivered a series of culturally grounded interventions spanning communication, performance management and organisational development. The work also provided a practical guide for leadership teams to navigate ongoing integration and sustain employee engagement.
THE BIG WOW
Cultural similarity can be deceptive.
When two high-context cultures come together, shared values often mask deeper differences in expectations, communication, and ways of working. Winning hearts can be far more challenging than aligning processes.